No doubt details make the brand. Although anyone can create a stunning logo, authentic apparel branding is a dynamic process. Your customers will find delight in every interaction as it conveys even the smallest of details. Moreover, the labels on your clothes might hold a lot of unrealized potential. Label plays one of the important roles in the purchasing cycle. Why not take a chance by maximizing their potential and use the information they contain to convert a simple browse attempt into a purchase? Here are a few examples of how you can use clothing labels to showcase your visual identity, foster interactive experiences, and establish trust.
Brand labels provide interactive experiences
With Dual RFID inlays, you can keep your company at the forefront of innovation by providing seamless interactive experiences for your customers at the touch of a tag. NFC (near-field communication) and UHF RFID (radio frequency identification) are combined in some of the tags’ inlay. It implies that you get all the contactless advantages of NFC technology along with the loss prevention and stock control benefits of traditional RFID. Simply putting your phone over the tag and tapping the link you can have an interactive experience. It will show you all the most recent collections in that particular category.
Tags can help you styling the clothing
Not every client has an impeccable sense of style. Use your labels to assist those who might require some motivation before making a purchase. Give your customers endless style inspiration straight from TikTok or Instagram by plugging a social media URL into a label QR code or a covert, scannable NFC inlay. Your best-selling items or seasonal collections can benefit from having their own social media hashtags, which will provide prospective customers with a constant supply of “how to wear” style ideas that highlight your clothing. It’s a straightforward concept that could persuade clients to buy from you and take your brand out of the shadows and into the real world.
Labels can inform users about sustainability
These days, being a sustainable brand is insufficient. Customers now demand complete transparency regarding a garment’s provenance before making a purchase, largely due to an increase in greenwashing in the fashion industry. And QR codes are our answer to that problem. By including a QR code on clothing labels that provides a direct link to comprehensive information about the garment’s manufacturing process, you may be able to fully verify the sustainability aspect of your brand.
Labels provide information about alternatives
Sustainable development necessitates ongoing evolution. Always look for fresher, more effective ways to enhance your work without sacrificing its quality. That entails having the guts to attempt something novel. If this describes you, there are a few unusual materials you might try. As an alternative to leather you can opt for apple and mushroom leathers. By including a quirky message in the stickers for clothing you would be promoting sustainability in more than one way.
Labels allow the manufacturers to be expressive
Since fashion and art are synonymous, your labels may very well feature in the narrative. Draw in customers with exquisitely detailed woven labels in the style of photographs; they will clearly indicate that this is one extra-special item of clothing. Tags with woven photographs are a great choice for special collaborations and limited edition collections.
