Despite declining sales, Samsung remained the best-selling smartphone maker in 2020, with the iPhone 12 helping Apple to second place.
Samsung retained its position as the best-selling smartphone maker in 2020, while the launch of the iPhone 12 secured second place to Apple, according to Gartner. The results make a better reading for Apple than the previous quarter, in which Huawei and Xiaomi changed more phones than it did. Notably, however, smartphone sales were down 12.5% year-over-year overall.
This, of course, is due to the COVID-19 pandemic. At a time when many people around the world lost their jobs or their income, consumers would have either been careful about how they spent their money or simply did not have the money to spend. It’s good that 5G has become more widely available – including on lower to mid-tier smartphones – which Anshul Gupta, senior research director at Gartner says, has mitigated some of the decline in smartphone sales.
Gartner reports that Apple sold 80 million units in the fourth quarter of 2020, double what it sold in the third quarter and a 14.9% increase in year-over-year sales for the same quarter. This is thanks to the popularity of the new iPhone 12 and gave it a fourth quarter market share of over a fifth (20.8%), although in the full year results it reached 14, 8% with nearly 200 million units sold in total. Samsung, meanwhile, remains firmly at the top of the tree with more than 250 million devices sold, although its market share has grown from 19.2% in 2019 to 18.8% in 2020.
Xiaomi and Huawei the biggest winner and loser
Xiaomi, it must be said, experienced superb growth in 2020. Its number of units sold increased by 15.7%, from 126 million in 2019 to just under 146 million in 2020. Its market share, meanwhile, it went from 8.2% to 10.8%. That’s without sales of its well-received flagship, the Mi 11, which was announced at the end of 2020 but was only available for purchase in January of this year.
Huawei, on the other hand, suffered greatly in 2020 due to restrictions imposed by the U.S. government in 2019 and others around the world. It has seen its number of units sold drop by nearly a quarter, from more than 240 million to less than 183 million. It remains the third best-selling smartphone maker with a 13.5% market share, but if a similar trend continues, it will slip behind Xiaomi this year or next.
Gartner said he expects global smartphone sales to rebound in 2021, with expected growth of 11%. This, he says, will be driven largely by the demand for affordable 5G smartphones.
More: Xiaomi Mi 11 Global Release: How Does It Compare To Samsung’s Galaxy S21?
90 Day Fiancé: Why Paul’s Latest Video Has Fans Believing Karine Can’t Take It