Many retailers are making the transition to the new technology themselves
COVID-19 is driving digital transformation and retailers have been forced to follow the path to adapt to the rapid developments. Many invested in tech-savvy employees to become more flexible and independent. As a result, more work could be done in-house and companies saw the importance of technology as a competitive factor. And indeed: around half of commercetools customers were already able to implement the platform in 2021 without external help. Not so long ago it was unthinkable to carry out the implementation without external system specialists. In 2022, the trend towards tech-savvy retailers will intensify. As a result, more and more companies are implementing their commerce platforms themselves.
Videos have become an essential part of our life. As everything tends to be more efficient, we also try to spend less time doing everyday things. Having said that, it’s not surprising that videos have become the best source of getting information etc. Video platforms like Twitch are also great places for marketing purposes. Twitch gives you an opportunity to connect with people interested in your products. If you are going to create a Twitch channel, you can get twitch live viewers and start earning!